If VS is serious about this product on iPad, make the process of bringing in custom svgs easier. You can only use access locally your camera roll, screenshots, and albums on your ipad. The process is convoluted and not user friendly.
But they really need to do something about how custom images are brought into the app. Used by everybody from professional designers to total non-techies. Pick an original soundtrack or record your own voiceover to add another dimension to your animation. Simply add images and text to the canvas and watch VideoScribe magically turn them into a powerful animated video.
Research shows that they get remembered, shared and recommended more - and lead to more sales - than other forms of video.